Well, the last few months have been busy! On 21st June 2018, some colleagues and I walked a sponsored marathon (42km) to support the mental health charity, Mind. Sore feet and achy leg muscles aside, the breathtaking views of the city combined with the fresh summer air filled me with […]
It’s very easy to confuse Digital Marketing with its peers like Developing, Designing or even (frustratingly), IT Support – but you’ll always be forgiven because digital marketing intercepts those things a fair bit. In digital, it’s not uncommon to be branding, analysing, proof-reading and strategising in a single morning. It’s […]
Yesterday, I popped into Marketing Week Live & Insights at Kensington Olympia in time to catch Tim Fidgeon talk about Psychology for Digital Marketing. 45-mins of great insight into how the elements of ‘thought’ and ‘feel’ contradict much of how we engage as consumers. It got me thinking about how I willfully buy overpriced treasures […]
Ever cooked lobster? Me neither. It looks ridiculously intimidating. However, if you can master it, lobster is one of those dishes that makes a meal extremely noteworthy – and is probably why it’s the most expensive thing on most menus! Email is the same. It’s tantamount to effective marketing when […]
